Interest + Connection + Action
Make your numbers
Got a website? Running webinars? Tweeting, blogging and emailing up a storm and still not getting the leads you need? It’s not enough to have all that—you need your marketing to talk and respond to each customer the way a good salesman would.
That’s what we do—we’re marketers who think and act like salesmen—we build, feed and tweak selling machines.
Seven questions you should ask Marketing
Without a precise definition of the interest, needs and concerns of your best prospects, your messages can be way off the mark.
Without focus, you may not be giving best prospects the attention they deserve, and wasting your precious resources on longshots.
In the digital world, connections happen in real time—prospects can read your email, checkout your blog, go to your website, attend your webinar and download your e-book—all in one hour. If they don’t all work together, you risk losing hot prospects.
You need to be able to evaluate performance at every level—from strategic initiatives down to website calls to action. Without this capability, your marketing could be operating at less than 20% of its potential.
If the answer is no, chances are good you’re wasting precious resources on ineffective programs—and with no idea of what to change.
Without testing, you’re unlikely to see any improvement. Without a plan, you’ll just bounce from one idea to another.
Digital is everything today, and social, while small, is gaining fast. Both are rapidly evolving—giving you a chance to get ahead of your competition. If you don’t stay ahead, someone else will get the edge you want.