Strategic + Creative + Engineered
Blow those numbers away
You’ve got the sales team, website, lead gen, CRM–everything that should put you over the top, but you’re still not making your numbers. Here’s why–you have the parts, but you don’t have a machine. That’s where we come in–we understand how to design and operate integrated, intelligent marketing systems that attract and nurture good prospects from first contact to close. In simple terms, we create selling machines.
Our process isn’t complicated, but it does require commitment and discipline. By following it you’ll know what to expect, we’ll get the job done on-time and on-budget, and your machine will be out of the box, tested and selling in just a few months. Here’s how:
Step 1: We build it.
- Your website, laser-focused on best prospects
- Designed for simple, logical site navigation
- Built around high-impact visual content
- Incorporating back-end links to lead gen and CRM
- Responsively designed for desktops, laptops and mobile devices
Step 2: We feed it.
- Keyword laden copy, video and links that drive SEO
- Provocative, useful content that connects with prospect needs
- Messages in proven digital and social vehicles: emails, blogs & tweets
- Employing attention-getting images, infographics and videos
Step 3: We tweak it.
- Site traffic & flow analytics to evaluate and modify performance
- Search engine monitoring to accelerate SEO
- Copy testing to measure and improve site messaging
- Lead gen and CRM testing to improve capture and close rates