Born in Belfast, Ireland and raised outside of Philadelphia, Ed Foster’s childhood focus was on being a Navy fighter pilot and exploring the world. After six years in the Navy, living his dream, Ed went on to pursue his next passion – design. To the design world he took with him the lessons he had learned in the Navy, of producing excellent work and assembling the best team to do the job.
Ed founded Foster Design Group in 1984. Ed believes that, “design with no strategy is nothing but wrapping paper – it’s the substance within that matters.” His focus is on helping clients understand their objectives, clear direction, targets, and end goal. From there, he and his team build a strategic brand plan that lays out the ‘whys’ behind the strategy, and then the team executes on that strategy.
For every project he assembles a team of experts who provide senior level counsel in their respective fields, and who, together, create outstanding work, with a bottom-line focus on measurable results.. In his spare time Ed still flies. He recently flew his plane across the Atlantic Ocean to visit his first home, Belfast. He is involved in education for the underprivileged in the city of Boston, and has spent countless hours on the athletic fields coaching life lessons to children.