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Ed Foster - Principal

Born in Belfast, Ireland and raised outside of Philadelphia, Ed Foster’s childhood focus was on being a Navy fighter pilot and exploring the world. After six years in the Navy, living his dream, Ed went on to pursue his next passion – design. To the design world he took with him the lessons he had learned in the Navy, of producing excellent work and assembling the best team to do the job. Today Ed’s agency work and collaborative efforts have led him to do some of the best work in the business. Ed's strategic thinking coupled with his extraordinary visual communication skills built the foundation for an award-winning firm with extensive capabilities.

Ed founded Foster Design Group in 1984. After ten years of building a reputation of providing high quality and strategic design, Ed turned his focus to overall branding. Ed believes that, “design with no strategy is nothing but wrapping paper – it’s the substance within that matters.” His focus is on helping clients understand their objectives, clear direction, targets, and end goal. From there, he and his team build a strategic brand plan that lays out the ‘whys’ behind the design strategy, and then the team executes on that strategy.

Today Ed turns his focus to providing the full range of advertising, interactive and web media services to clients, but never without a bottom line focus on measurable results. Foster’s clients benefit from his hands-on approach, years of experience providing results that matter, and great design. For every project he assembles a team of experts who provide senior level counsel in their respective fields, and who, together, create outstanding work. In his spare time Ed still flies. He recently flew his plane across the Atlantic Ocean to visit his first home, Belfast. He is involved in education for the underprivileged in the city of Boston, and has spent countless hours on the athletic fields coaching life lessons to children.