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Moving from hardware to cloud based software without missing a beat

coradiant case study tablet

In just eight months completely repositioned and re-launched an old-technology hardware company as a new cloud-based software solution. We handled all aspects of brand re-positioning, including a new corporate identity and website, and then built and managed new integrated outbound and inbound marketing programs.


One week after re-launch, Coradiant moved to number one in organic searches—ahead of a $1b competitor.

We were able to quickly grow new cloud service revenue, without cannibalizing hardware sales.

Our successful re-launch helped Coradiant sell itself to a $2b software giant within six months.


Branding. Identity. Website design and content. Print, digital and social media lead generation programs. Sales materials. PR campaign.

Foster Design Group