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  • Challenge

    The Hartford Financial Services Group is one of the largest investment and insurance companies based in the United States. A leading provider of investment products (and also life insurance, group & employee benefits, auto, home & business insurance), they needed creative solutions to specifically promote their 401(K) services to their clients -- while also educating those clients on their options.

  • Strategy

    FDG designed several creative campaigns for The Hartford's clients (Crossmark, Plexus, and MFS) that capture the intended audience's attention, and encourage them to take advatage of the plan. Participants had a clear understanding of their options and the call to action. FDG delivered direct mail, brochures, web portal design, eNewsletters, posters, table tents, and more.

  • Attributes

    Longevity

    Experience

    Exceptional Customer Support

    Reliable

    Supportive

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