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  • Challenge

    SolidWorks came to FDG after a global branding agency failed to deliver a creative execution to back up their research. A 3D CAD software company, SolidWorks was attempting to define themselves among competition and under their global parent company umbrella.

  • Strategy

    FDG performed a collateral assessment, to see if the existing design reflected the message. After determining that a facelift was needed, we designed a campaign to portray the end benefit of using SolidWorks’ products. Deliverables included a Style Guide, “Brand Persona” cards, Certificate design, and more.

  • Attributes

    Positive
     
    Authentic
     
    Straightforward
     
    Inclusive
     
    Proficient
     
    Leading
     
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