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Challenge
Q1Labs had developed such cutting-edge technology that it had yet to be defined by industry experts. Their product converged network and security by combining network behavior analysis, security correlation, vulnerability profiles, and direct remediation in 1 console. They turned to FDG to help craft a brand message for this breakthrough technology.
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Strategy
FDG established an identity for Q1 based on their mission, rather than product. They were positioned to break into any tech industry, armed with messaging that they delivered powerful, robust, high performance, network security offerings. Design followed, for web, packaging, collateral, tradeshow, and giveaways.
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Attributes
- Productive
- Dedicated
- Intelligent Solutions