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  • Challenge

    The Massachusetts Alliance for Economic Development was known by many nicknames. There was confusion about what they do, who they are, and why they are a benefit to MA. They approached FDG with a simple request – help redesign our web site. But what they needed was a revamped brand identity.

  • Strategy

    FDG determined the name MassEcon was better suited for everyday use – it had established brand awareness and equity. From there, FDG created a logo and tag line to better represent their business. A color palette was established and used as the basis for collateral materials. (Web site currently under development).

  • Attributes

    Knowledgeable
    Expertise
    Supportive
    Resourceful
    Strong Partnerships

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