1 2 3 4 5 6 7 8 9 10

  • Challenge

    Publicly held and newly restructured, a group of former DuPont scientists were looking to tell their story of discovery and delivery that makes them truly unique. With a limited budget, Incyte had to introduce itself to the “Big Pharma” industry without appearing to be a start-up.

  • Strategy

    First, Incyte needed a brand strategy and message platform to build from. FDG developed a dynamic and creative brand that was honest, believable, and internally embraced. Messaging was applied across IR materials, presentations, web, and more. Photos, shot by Ed Foster, were used on all materials to create a cohesive look.

  • Attributes

    Driven
     
    Experienced
     
    Fast-paced
     
    Resourceful
     
    Sustainable
     
fdf