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  • Challenge

    After 35 years as a regional lender, business took a dramatic turn when new partner CDP increased CWCapital’s lending power to over $1 billion. Virtually overnight, they became a major player competing with companies who have strong brand recognition and multi-million dollar budgets.

  • Strategy

    With a goal to increase brand awareness, we built the brand around the attributes that had gotten them this far – hard work, smarts, and experience. Using the results from interviews and message testing, we shaped their image on the solid platform of CWCapital’s “Getting it Done” attitude.

  • Attributes

    Trust
     
    Experience
     
    Heritage
     
    Team/talent
     
    Integrity
     
    Service
     
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