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Challenge
Biogen Idec needed to promote their products and services to a variety of audiences in the Multiple Sclerosis community. In addition, they wanted to fill their new office space with the brand messaging to remind employees of the good work they are doing in MS.
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Strategy
Using the tagline of “Transforming Discovery into Care” as inspiration, we portrayed Biogen’s passion, purpose, and partnership through brochures, ads, videos and more. Moving patient testimonials were also used as the basis of FDG’s design for Biogen’s offices, resulting in a cohesive brand image that reached out to their primary audiences and strengthened the internal community.
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Attributes
- Passionate
- Caring
- Visionary
- Scientific
- Partnership