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  • Challenge

    Focusing on products and pipeline, Amgen had neglected their corporate brand letting the media define them as “Big Pharma”. As their 25th Anniversary loomed, Amgen realized they needed to reclaim their leadership role in Biotechnology.

  • Strategy

    FDG delivered strategy, messaging, executive video presentations, applications for print, ads, and web, and an extensive photo library – all essential tools as Amgen geared up for a marketing blitz to announce their 25th Anniversary. Amgen is now poised as an industry leader.

  • Attributes

    Visionary
     
    Scientific
     
    Relevant
     
    Driven
     
    Powerful
     
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