Tropic Thunder: Tropicana’s Juicy Branding Blunder
Monday, April 13, 2009If you have been in the juice aisle lately, you’ve most likely noticed a quick change operation going on at the Tropicana shelves. The company introduced a new packaging concept designed by a very well respected New York-based branding ‘expert’ whose firm charges over a million dollars to conduct branding and rebranding efforts. Unfortunately rather than helping revive sales, the effort made sales plummet. This is the perfect Harvard Business Review type case study on the lack of communication to a company’s own brand loyalist community. Here is arrogance at its greatest…and its worst…a company and a branding expert who thought it was in control of its brand, rather than the customer. Read the complete post here.
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Critics are saying it's a computer-generated feat, but we'd like to believe that this guy just has a lot of luck. Or very good aim. http://tinyurl.com/ydpsvty
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Mashable is a great source for Social Media news, and most recently published an article about the usership on Twitter. Think teens are tweeting? Think again!
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Excellent site. I was on there today reading articles about destroying ie6 - early Microsoft browser that is holding up web development: http://mashable.com/2009/08/04/ie6-no-more/
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