“Chevy” faithful own GM’s brand
Friday, June 11, 2010In less than 24 hours, GM is back peddling from a position they took yesterday to get rid of the name Chevy in all corporate communications -- siting that
"Chevy" didn’t translate in the international market.
http://www.nytimes.com/2010/06/11/automobiles/11CHEVY.html?hpw
The rapid change from Chevrolet points to two very interesting shifts in global communication. One, that brands truly belong to the brand faithful. Those who relate to and embrace
the brand, and integrate it into their lifestyle. The other, that social media and all it channels have truly empowered the consumer. Now big companies must learn to listen and engage in conversation (assuming they are invited) as opposed to shouting their message with reach and frequency.
The brand faithful have control of the steering wheel!
I WISH I HAD BEEN THERE!
Critics are saying it's a computer-generated feat, but we'd like to believe that this guy just has a lot of luck. Or very good aim. http://tinyurl.com/ydpsvty
Comment on this!WORTH READING
Mashable is a great source for Social Media news, and most recently published an article about the usership on Twitter. Think teens are tweeting? Think again!
Comment on this!
Excellent site. I was on there today reading articles about destroying ie6 - early Microsoft browser that is holding up web development: http://mashable.com/2009/08/04/ie6-no-more/
>View next